Sponsored Content

Partner With Connect Live News Network

Connect Live News Network (CLNN) offers sponsored content opportunities for businesses, organisations, professionals and institutions seeking to communicate with a relevant digital audience through professionally presented content.

Sponsored content can be an effective way to introduce a brand, explain a service, announce an initiative, promote an event or communicate a business development in greater depth than a conventional advertisement.

At the same time, CLNN believes that commercial communication must remain clearly distinguishable from independent journalism. Our sponsored-content programme is therefore designed to provide promotional value without compromising editorial integrity or misleading readers.

STAY INFORMED. STAY AHEAD.

What Is Sponsored Content?

Sponsored content is content created, commissioned or funded by an advertiser, brand, organisation or other commercial partner for promotional or communication purposes.

Depending on the campaign, sponsored content may take the form of:

  1. Sponsored articles;
  2. Brand features;
  3. Company profiles;
  4. Business announcements;
  5. Product or service features;
  6. Event announcements;
  7. Institutional features;
  8. Expert or professional profiles;
  9. Industry-focused promotional content;
  10. Campaign-related digital content.

Sponsored content is not the same as independent editorial reporting.

Where appropriate, CLNN will identify sponsored material through labels such as “Sponsored Content,” “Advertisement,” “Promotional Content” or another suitable disclosure.

Why Choose Sponsored Content?

Traditional display advertising provides visibility, while sponsored content can provide greater space to explain a brand, service, organisation or initiative.

A sponsored-content campaign can help you:

Tell Your Story
Explain your organisation, expertise, products or services in greater detail.

Build Brand Awareness
Introduce your brand to CLNN’s digital audience.

Communicate Expertise
Highlight professional knowledge, industry experience or specialised services.

Promote an Initiative
Create awareness about an event, campaign, programme or institutional development.

Generate Interest
Provide readers with relevant information that can encourage them to learn more about your organisation.

Who Can Use Sponsored Content?

Sponsored-content opportunities may be suitable for:

  1. Companies;
  2. Startups;
  3. Professional service providers;
  4. Law firms and legal professionals;
  5. Educational institutions;
  6. Technology companies;
  7. Real-estate businesses;
  8. Financial and professional organisations;
  9. Healthcare and wellness organisations;
  10. NGOs and social organisations;
  11. Event organisers;
  12. Industry associations;
  13. Local and regional businesses;
  14. Other legitimate organisations.

Acceptance remains subject to CLNN’s advertising, editorial, legal and ethical standards.

Sponsored Content Formats

Sponsored Article

A professionally presented promotional article communicating information about a brand, service, product, organisation or initiative.

Brand Feature

A longer-form promotional feature focusing on an organisation, its work, expertise, services or achievements.

Business Announcement

Suitable for legitimate business developments, launches, expansions, partnerships, appointments, events and other announcements.

Product or Service Feature

Content explaining the features, benefits or applications of a product or service, subject to appropriate substantiation and disclosure.

Event Promotion

Sponsored content supporting conferences, seminars, workshops, launches, exhibitions, campaigns and other relevant events.

Professional Profile

A promotional profile highlighting the work, experience, services or professional activities of an individual or organisation.

Custom Sponsored Campaign

A tailored campaign combining sponsored articles, promotional features, website visibility and other available digital formats.

Sponsored Content vs Editorial Content

This distinction is fundamental to CLNN’s approach.

Independent Editorial Content

Independent editorial content is produced according to CLNN’s editorial standards and is not purchased by an advertiser.

Sponsored Content

Sponsored content is produced, commissioned or funded for promotional purposes and is appropriately identified as such.

Advertising

Display advertisements and other conventional advertising formats are commercial communications and are presented separately from independent editorial coverage.

Payment for sponsored content does not purchase independent editorial endorsement.

Editorial Independence

CLNN maintains a clear distinction between commercial partnerships and independent journalism.

A sponsored-content relationship does not guarantee:

  1. Positive editorial coverage;
  2. Favourable treatment in independent news reports;
  3. Suppression of critical reporting;
  4. Publication of unrelated editorial material;
  5. Editorial endorsement;
  6. Modification of independently reported news.

An advertiser may communicate its own approved promotional message through sponsored content, but it cannot purchase control over CLNN’s independent editorial decisions.

Disclosure of Sponsored Content

Transparency with readers is important.

Sponsored content may be clearly labelled using terms such as:

Sponsored Content

Advertisement

Promotional Content

Brand Feature

The exact label may depend on the nature and format of the material.

The purpose of the disclosure is to ensure that readers can distinguish paid or commercially motivated communication from independent journalism.

Content Development

Depending on the agreed campaign, sponsored content may be:

  1. Supplied entirely by the advertiser;
  2. Prepared by the advertiser and edited by CLNN;
  3. Developed collaboratively;
  4. Prepared by CLNN based on information supplied by the advertiser.

The final format will depend on the campaign agreement and applicable editorial, advertising and legal requirements.

CLNN may edit submitted material for:

  1. Grammar;
  2. Structure;
  3. Readability;
  4. Formatting;
  5. Clarity;
  6. Legal or compliance concerns;
  7. Appropriate disclosure.

Such editing does not convert sponsored content into independent editorial reporting.

Accuracy and Substantiation

Advertisers are responsible for ensuring that claims made in sponsored content are accurate and capable of being substantiated.

Claims concerning matters such as:

  1. Product performance;
  2. Pricing;
  3. Professional qualifications;
  4. Awards;
  5. Certifications;
  6. Market position;
  7. Financial performance;
  8. Medical or health-related benefits;
  9. Educational outcomes;
  10. Legal or regulatory status;

may require appropriate supporting information.

CLNN may request documentation or clarification before accepting or publishing sponsored content.

What Sponsored Content Must Not Contain

CLNN may reject or require changes to sponsored content that contains:

  1. False or materially misleading claims;
  2. Fabricated information;
  3. Unsubstantiated claims;
  4. Fraudulent offers;
  5. Defamatory allegations;
  6. Hate or discriminatory content;
  7. Illegal material;
  8. Misleading financial claims;
  9. Deceptive testimonials;
  10. Infringing copyrighted material;
  11. Misleading impersonation;
  12. Content designed to facilitate scams;
  13. Material inconsistent with applicable law or CLNN’s standards.

Certain categories of content may be subject to additional restrictions or may not be accepted.

Legal and Regulatory Compliance

Advertisers are responsible for ensuring that their sponsored content complies with applicable Indian laws and regulatory requirements.

Depending on the subject matter, this may include requirements relating to:

  1. Consumer protection;
  2. Advertising;
  3. Intellectual property;
  4. Privacy and data protection;
  5. Financial services;
  6. Healthcare;
  7. Education;
  8. Real estate;
  9. Professional services;
  10. Product claims;
  11. Industry-specific regulation.

Where necessary, CLNN may request supporting documentation before publication.

Links Within Sponsored Content

Sponsored content may, where appropriate, contain links to an advertiser’s:

  1. Official website;
  2. Product page;
  3. Service page;
  4. Event page;
  5. Landing page;
  6. Other relevant online destination.

Links must lead to legitimate and relevant destinations.

CLNN may reject links that lead to malicious, deceptive, fraudulent, unlawful or otherwise inappropriate websites.

Photographs, Videos and Creative Material

Advertisers are responsible for ensuring that they have the necessary rights and permissions to provide photographs, videos, logos, graphics, quotations and other material for publication.

By submitting creative material, the advertiser represents that it has the necessary authority to permit CLNN to use the material for the agreed campaign.

CLNN may request proof of ownership, licensing or permission where appropriate.

Use of Third-Party Names and Testimonials

Sponsored content must not falsely imply that an individual, company, government authority, institution, celebrity, professional or other third party endorses a product or service.

Testimonials and endorsements should be genuine and should not be materially misleading.

Where appropriate, supporting evidence may be requested.

Sponsored Legal and Professional Content

CLNN may accept sponsored content from legal professionals, law firms and other professional service providers, subject to applicable professional rules and advertising restrictions.

Such content must not contain misleading claims about:

  1. Guaranteed results;
  2. Guaranteed acquittal or bail;
  3. Guaranteed legal outcomes;
  4. Judicial influence;
  5. Personal relationships with judges or authorities;
  6. Guaranteed success;
  7. Misleading claims of expertise or qualification.

Advertisers remain responsible for compliance with applicable professional rules governing their services and communications.

Sponsored Content and Public Interest

Sponsored content may address subjects of public interest, but commercial sponsorship does not transform promotional material into independent public-interest journalism.

Where a sponsored feature discusses a sensitive public issue, CLNN may require additional disclosure, context or modification to avoid misleading readers about its commercial nature.

Review and Approval

All sponsored-content proposals are subject to CLNN’s review.

We may consider:

  1. The identity and reputation of the advertiser;
  2. The subject matter;
  3. Accuracy of claims;
  4. Supporting documentation;
  5. Legal and regulatory considerations;
  6. Creative quality;
  7. Relevance to CLNN’s audience;
  8. Potential impact on readers;
  9. Compliance with applicable policies.

Submission of sponsored content does not guarantee publication.

CLNN reserves the right to reject, modify, suspend or withdraw sponsored content where appropriate.

Publication and Duration

Sponsored content may be published for an agreed period or may remain available according to the agreed campaign arrangement.

The placement, visibility, duration and promotional support will depend on the commercial package agreed with the advertiser.

Changes to published sponsored content may require advertiser approval where commercially material, while CLNN may make necessary changes to address factual, legal, technical or policy concerns.

Performance and Reporting

Where applicable and technically available, CLNN may provide campaign-related performance information.

Depending on the campaign format, available reporting may include:

  1. Views;
  2. Impressions;
  3. Clicks;
  4. Engagement;
  5. Traffic;
  6. Other relevant digital performance indicators.

Specific metrics and reporting arrangements may vary by campaign.

Performance figures do not constitute a guarantee of future results.

Commercial Terms

Sponsored-content pricing may vary depending on:

  1. Content length and format;
  2. Placement;
  3. Campaign duration;
  4. Homepage or article visibility;
  5. Promotional support;
  6. Social-media distribution;
  7. Content-production requirements;
  8. Custom campaign requirements.

Sponsored-content rates are available on request.

Advertisers may contact CLNN to discuss campaign objectives and receive suitable commercial options.

No Guarantee of Editorial Coverage

A sponsored-content agreement does not guarantee that CLNN will independently report on the advertiser, its industry, its competitors or related developments.

Independent coverage will continue to be determined according to CLNN’s editorial judgment and applicable journalistic standards.

Cancellation or Withdrawal

CLNN may suspend or remove sponsored content where:

  1. The advertiser breaches agreed terms;
  2. Material information is subsequently found to be false or misleading;
  3. A significant legal or regulatory concern arises;
  4. The advertised product or service becomes unlawful or materially changes;
  5. Required disclosures are missing;
  6. The content creates a significant risk to readers or CLNN;
  7. Continued publication becomes inconsistent with CLNN’s policies.

Commercial refunds, credits or other remedies, where applicable, will be governed by the relevant advertising agreement.

Contact Us for Sponsored Content

If you would like to publish sponsored content with Connect Live News Network (CLNN), contact our team to discuss your campaign.

Connect Live News Network (CLNN)
Head Office: 112/2 Main Road Wazirabad
Delhi – 110084

Phone: 8800983603
Email: info@cnn-news.com

Legal Department

Off. No. 6, CSC6, DDA MKT., C-7, Sector-7, Rohini, Delhi – 110085

Legal Department: 8130662080

For sponsored-content enquiries, please mention:

“SPONSORED CONTENT ENQUIRY”

in the subject line.

Please include your:

  1. Organisation or brand name;
  2. Contact person;
  3. Product or service;
  4. Proposed topic;
  5. Preferred content format;
  6. Campaign duration;
  7. Promotional objectives.

Our Promise to Readers

CLNN believes that commercial partnerships should never undermine the trust between a news organisation and its audience.

We therefore aim to provide advertisers with meaningful promotional opportunities while ensuring that readers can clearly distinguish paid communication from independent journalism.

Our commitment is straightforward:

Commercial partnerships can support our platform. They do not control our journalism.

Connect Live News Network (CLNN)
STAY INFORMED. STAY AHEAD.